# Wick Wars brand guidelines

## Approved identity

The approved logo is the WW soldier badge: two molded green plastic soldiers behind the WW initials. Use the supplied artwork without redrawing faces, separating elements, changing proportions or adding decoration. Its dark background is part of the original PNG; this is raster artwork, not a transparent or vector logo.

The existing site design remains the basis of the identity. Do not replace it with one of the unselected UI concepts or the rejected geometric face-off emblem.

## Typography

- Display: Impact, 'Arial Narrow', sans-serif; heavy condensed headlines and modest negative tracking.
- Body: Arial, Helvetica, sans-serif.
- Utility labels, navigation, prices and addresses: monospace.

These are the official website's native font stacks. Use display type for headlines, not dense financial data. Keep price and balance digits monospaced. Retain the current layout and control sizes. System font availability varies by device. The supplied outlined wordmark and raster social exports preserve the display lettering without distributing a font file.

## Colors

| Name | Value | Use |
| --- | --- | --- |
| Poster ink | #10120C | Official website background |
| Trench ink | #121510 | Playground background |
| Army | #52633F | Supporting material color |
| Poster sage | #B9CA98 | Official website emphasis |
| Action sage | #B9CFA3 | Playground primary actions |
| Chalk | #EFEFE8 | Primary light content |
| Buy | #92B39B | Positive trade state |
| Sell | #CE9085 | Negative trade state |
| Status | #D3B47C | Combo and status feedback |

The plastic artwork contains highlights and shadows, not a single solid Army fill. Keep functional trading colors paired with text. Dark text belongs on sage controls; light text belongs on dark surfaces.

## Logo usage

Use ww-badge.png as the master. Leave clear space around it equal to at least 12.5% of the image width. Use the provided padded avatar for circular social crops. Use the original image in the existing website logo slots. Keep detailed decoration away from charts, prices and primary actions.

The avatar file includes its own safe margin. Do not add filters, stretch it or crop into the WW letters. Use dark backgrounds for the original logo; it has no transparent cutout.

## Deliverables

- ww-badge.png: approved original, 1254 × 1254.
- avatar-400.png: profile avatar, 400 × 400 with crop-safe padding.
- favicon-32.png: 32 × 32 raster icon.
- apple-touch-icon.png: 180 × 180 home-screen icon.
- x-header-1500x500.png: X header with quiet space at lower left for the profile overlay.
- social-card-1200x630.png: link sharing artwork.
- wordmark.svg: WICK WARS lettering outlined from the official display typeface.
- avatar.svg, x-header.svg, social-card.svg: editable SVG compositions containing the approved raster logo. These are not vector redraws of the soldier badge.
- tokens.css and colors.json: palette and typography settings.

## Voice and motion

Use short, direct game language while keeping financial information precise. Describe USDF as test tokens. Do not promise returns. Motion should explain an action, confirmation or combo state. Respect reduced-motion preferences and avoid distracting effects around financial data.

## Rights and provenance

The badge was generated using the built-in image tool and selected by the user as concept C. Its original generation prompt is retained in output/logo-options/prompts.json. This kit reuses that exact image and the official font style. It does not generate a new logo. The display wordmark contains glyph outlines, not a redistributed font. The website uses installed system fonts.

Brand assets identify Wick Wars. Their availability does not authorize impersonation or imply endorsement. Publishing this kit does not change the external X profile.

Official site: https://wickwars.com/
Playground: https://4fun.wickwars.com/
Brand page: https://wickwars.com/brand/
X: https://x.com/WickWarsGame